Jory Des Jardins, Co-founder and President, BlogHer, Natalia Oberti Noguera, Founder and CEO of Pipeline Fund, Heather Mitchell, Unilever, Lindsay Avner, Founder and Executive Director, Bright Pink, Jamie Stein, Director Digital Initiatives, PepsiCo "Building Brand Advocacy Among Women Using Social Media," Hosted by PepsiCo at JWT on February 11th, 2011, during Social Media Week 2011. (Ryan Muir/Insider Images)
02/11/2011 Social Media Week NYC Day 5