J Sider, Founder + CEO, Root Music, at "Bands and Fans: How Indie Artists and Baby Bands Can Use Social Media to Get Noticed, Get Gigs and Build a Fan Base" by CMJ at the Red Bull Space on February 9th, 2011, during Social Media Week 2011. (Ryan Muir/Insider Images)
02/09/2011 Social Media Week NYC Day 3