JF Bouchard, President and Founder of SID LEE, Lyne Tremblay, Creative Director of Zarkana, Yannis Mallat, CEO of Ubisoft Sakchin Bessette and Moment Factory, a guest, and Gerald Tremblay, Mayor of Montreal, speaks at the "Discover the Creative Force behind Assassin's Creed, Celine Dion newest Las Vegas show and Zarkana" event during Advertising Week in New York October 5, 2011. Allison Joyce for Insider Images.
10/05/2011 Advertising Week Day 3