Catherine Balsam-Schwaber, SVP of Marketing at iVillage, Jamie Stein, Director Digital Initiatives, PepsiCo  and Toby Daniels, Founder of Social Media Week at "Building Brand Advocacy Among Women Using Social Media," Hosted by PepsiCo at JWT on February 11th, 2011, during Social Media Week 2011. (Ryan Muir/Insider Images)
02/11/2011 Social Media Week NYC Day 5