Rajat Paharia, Bunchball, Gabe Zicherman, author of "Game-Based Marketing", and Samantha Skey, chief rewards officer from Recycle Bank, take part in the discussion "Gamify Me: How Game Mechanics Have Infiltrated Marketing-What's the Next Play" at the JWT Hub February 8, 2011 in New York. (Allison Joyce/Insider Images)
02/08/2011 Social Media Week NYC Day 2