From left, author Alicia Ybarbo, The Martin Agency Vice President of Group Planning Katherine Wintsch and Walmart Senior Vice President of Marketing Tony Rogers participate in the Moms & The New Zeitgeist: The Complex World of The World's Most Important Audience panel during Advertising Week 8, Monday, Oct. 3, 2011 in New York. (Gary He/Insider Images)
10/03/2011 Advertising Week Day 1