From left, Christopher Bishop, Senior Communications Specialist at IBM, Max Shoer, Co-Founder of GOOD, Paul Young, Director of Digital Engagement at Charity Water,  Shiv Singh, Head of Digital at PepsiCo Beverages America,  Alnoor Ladha, Head of Strategy at Purpose, Cindy Gallop, Found and CEO of participate in the Social Good panel, hosted by SapientNitro at the Paley Center for Media during Social Media Week 2011, Friday, Feb. 11, 2011 in New York. (Gary He/Insider Images)
02/11/2011 Social Media Week NYC Day 5