AVEENO(R) creates the ACTIVE NATURALS(R) pop-up forest in Times Square to educate consumers about environmental sustainability and a greener, healthier planet, Thursday, Apr. 7, 2011 in New York. This was the first time a forest has been in Times Square since the Dutch landed in New York. (Gary He/Insider Images for Aveeno)
04/07/2011 Aveeno Active Naturals Forest in Times Square